Iindaba - INgxelo yeMarike ye-E-Cigarette yeHlabathi ka-2022

Umzi-mveliso we-20+ yeebhiliyoni zeedola ngo-2021-Uhlahlelo lweMpembelelo ye-COVID-19 kunye noQhekelelo ukuya kuthi ga ngo-2027

Ngo-2021, imakethi yehlabathi ye-e-cigarette yayixabisa i-20.40 yeebhiliyoni zeedola, kwaye kunokwenzeka ukuba ifikelele kwi-54.10 yeebhiliyoni zeedola ngo-2027.

Imakethi ye-e-cigarette kulindeleke ukuba ikhule kwi-CAGR ye-17.65%, ngexesha loqikelelo luka-2022-2027.

I-e-cigarettes zizixhobo ezisebenza ngebhetri ezithathwa njengetyhefu encinane kunecuba lesintu. Ekwaziwa njenge-e-cigs, izixhobo ze-e-vaping, iipeni zevape kunye necuba zombane, ezi sigarethi zineenxalenye ezintathu eziphambili, ezizezi, i-coil yokufudumeza, ibhetri kunye ne-e-liquid cartridge. La malungu anceda ekuhambiseni iidosi zenikotini engumphunga okanye izisombululo ezinencasa kubasebenzisi.

Ukuvela kwe-e-cigarette enencasa kunye nokusungulwa kweemveliso zoqoqosho ze-HNB, ukunyuka kwamanyathelo karhulumente okuphumeza uthintelo lokutshaya lwangaphakathi kunye nemfuno eyandayo yeencasa ezahlukeneyo &vula iinkqubo ze-vapengabemi abancinci zezinye izinto ezinokuthi zikhuthaze ukukhula kwemarike ngokutofwa kwiminyaka ezayo.

Ngelixa i-US iqhubekeka ukuba ngummandla obalaseleyo kwimakethi ye-e-cigarette yaseMntla Melika, inika ingxelo ngokunyuka kolwazi lweendlela ezikhuselekileyo zecuba kunye nokunyuka kwemfuno yomsi ongaqhubi kulo mmandla. Ukufumaneka kwe-e-cigarettes ngaphezu kwe-flavour ye-4000 kunye nokwandiswa kokwamkelwa kwabathengi ngenxa yeendleko-zobuchule zezi zixhobo ziyizinto eziphambili ezijongene nokukhula kwe-e-cigarettes e-US.

Isishwankathelo seMarike

Ingxelo ibonelela ngohlalutyo olunzulu lwemarike ye-e-cigarette yehlabathi kwaye ibandakanya iindlela eziphambili zentengiso, abaqhubi, kunye nezithintelo. Ikwabonelela ngohlahlelo lwesakhiwo soshishino kunye nokhuphiswano lomhlaba. Ngapha koko, ingxelo ibonelela ngohlalutyo olubanzi lwempembelelo ye-COVID-19 kwintengiso. Ikwabonelela ngohlalutyo oluneenkcukacha lwembali kunye nobungakanani bemarike yangoku kwaye ibonelela ngengqikelelo yobungakanani bentengiso ukuya kuthi ga ngo-2027.

Ingxelo yahlula imarike ye-e-cigarette yehlabathi ngohlobo lwemveliso, ijelo losasazo, kunye nommandla. Ngokwesiseko sohlobo lwemveliso, imakethi ihlelwe ngokweenkqubo ezivulekileyo, iinkqubo ezivaliweyo, kunye ne-e-cigarettes elahlayo. Ingxelo ikwabandakanya uhlalutyo lwemarike kuhlobo ngalunye lwemveliso kunye namacandelwana ayo. Ngokwesiseko sejelo losasazo, imakethi yahlulwe yangakwi-intanethi kunye namajelo akwi-intanethi.

Ngokommandla, imarike yahlulwe kuMntla Merika, eYurophu, eAsia Pacific, eLatin America, nakuMbindi Mpuma naseAfrika. Ingxelo ibonelela ngohlalutyo lobungakanani bemarike kunye nesabelo sommandla ngamnye kunye nesantya sokukhula kwemarike kwindawo nganye kwixesha lengqikelelo.

Le ngxelo ikwaquka ubume bokhuphiswano, obubonelela ngamagqabantshintshi abathathi-nxaxheba abaphambili kwintengiso kunye nemveliso yabo abayinikezelayo. Abadlali abakhulu abasebenza kwimarike yiBritane yaseMelika yeTobacco, iImperial Brands, iJapan Tobacco International, iPhilip Morris International, kunye neAltria Group.

Le ngxelo ikwabonelela ngokuqonda kutshintsho lwemarike yengingqi kunye nefuthe lobhubhani we-COVID-19 kwiimarike. Ngaphezu koko, ibonelela ngohlalutyo olucacileyo lweendlela kunye namathuba kwishishini.

Lilonke, ingxelo ngumthombo oxabisekileyo wolwazi kwabo bachaphazelekayo abajonge ukufumana ulwazi ngemarike kwaye bazuze ukhuphiswano.